5 Tips to Create the Perfect Thank You Page

When you create a successful landing page and it actually gets visitors to sign up, does it mean that you’ve already taken full advantage of this conversion? Not necessarily. There’s another critical step that, if done well, can help you engage audiences further and even usher them through the different sections of your website—your thank […]

5 Tips To Improve Your Call-to-Action

Your call-to-action (CTA) is a very important and critical element of your content. A well-written CTA can help steer your visitors to take the next step in your sales funnel, and ultimately, help achieve your business objectives. So regardless of what your goal is–whether you want users to sign up for a newsletter, fill in […]

Top 3 Ideas You Can Implement Today to Boost Conversions on Your Site

In just a few short years e-commerce has totally reshaped the rules of the retail landscape, an institution that remained fundamentally unchanged for centuries. Consumer expectations continue to escalate, often as a direct result of technological innovations. In order to succeed, it is crucial for businesses to have an online component that addresses consumer expectations. […]

Top 4 Email Marketing Mistakes to Avoid

Despite the numerous marketing platforms that businesses have access to these days, email marketing has maintained its status as one of the most widely used methods to reach out to customers. It remains one of the more popular marketing methods for a reason—it works. However, despite how it is to tap into email’s potential, ecommerce […]

Understanding the Psychology Behind the Use of PopUps in eCommerce Marketing

As an ecommerce business, one of your top priorities is to grow your email list. The question is, is there a way that businesses can easily facilitate this process, in the most efficient and effective way possible? The answer is yes—by integrating popups into your website and understanding the psychology that drives its efficacy. Let’s […]

3 Reasons Why Exit Popups Actually Work

Marketers often underestimate the value of exit popups in ecommerce. According to statistics however, 35% of lost visitors can be saved by exit intent offers. That’s a lot of potential customers, which could easily have been translated into actual sales if your ecommerce site was capable of tracking your visitors intention to leave the website […]

5 Simple Ways You Can Optimize Your Exit Intent Popups

Let’s get one thing straight—popups work. Its efficacy depends on various factors like timing, quality, and relevance—but by and large, popups help catch the attention of your audience and raise your conversions. And given that, exit intent popups have become very popular recently. Exit intent popups work by catching your visitors at that critical moment […]

Top CRO Tips That You Should Try Today

When it comes to ecommerce marketing–driving traffic towards your website is not enough. You have get that traffic to actually convert. And signing up for your newsletter, getting visitors to download a free trial, and actually getting people to complete a purchase takes a lot more work. To actually make a major difference in your […]

6 Ways You Can Grow Your Blog’s Subscriber Base

Your ecommerce site’s blog is a critical part of your business. However, a blog readership doesn’t grow overnight. It takes months, even years, for blogs to start picking up. And while you’ve put a lot of effort towards researching and crafting rock star content, it won’t be of much use unless the world knows about […]

4 Ways You Can Generate New Blog Post Ideas

The importance of blogs for ecommerce businesses often gets overlooked in this age of social media marketing. However, blogs are a  proven way to drive traffic to your website. They also help raise your rankings on search engines. They build your credibility in the industry; and can provide relevant content to customers that ultimately, builds […]