Your Guide to Popup Copywriting

One effective way of catching your reader’s attention is by interrupting their behavior patterns. Take ecommerce sites for instance. It’s typical for users to click through your site, almost absently, as they navigate their way around it. Being a site owner however, you want to make sure something on your site captures their interest, enough […]

6 Tips that eCommerce Sites Should Live By

eCommerce is a dynamic industry. Much like the digital world where it operates, it’s subject to fickle trends, advances in technology, shifting rules, and ever-changing systems. This means in order to maintain relevance, you have to keep up with all of it. Still, despite the industry’s constantly evolving nature, there are a few timeless tips […]

5 Tips To Improve Your Call-to-Action

Your call-to-action (CTA) is a very important and critical element of your content. A well-written CTA can help steer your visitors to take the next step in your sales funnel, and ultimately, help achieve your business objectives. So regardless of what your goal is–whether you want users to sign up for a newsletter, fill in […]

5 Marketing Myths That You Should Definitely Avoid

There’s so much information available to us now on the subject of marketing, that it’s almost impossible to keep up. So we thought of simplifying things for you by pointing out the top 5 marketing myths that you need to avoid. Myth #1 – Effective marketing means you need to be involved in every single […]

A Guideline for Creating the Perfect Social Media Post

Because of the automation tools available to marketers today, it’s easy to just go through the motions and robotically go through the different elements of your campaign—especially social media posting. Sure, using a scheduling tool does take a lot of the tedium out of the process. But there are things you can do to make […]

5 Ways to Use Social Proof for Your eCommerce Site

Amazon, WordPress, MailChimp—these are just some examples of how major corporations are leveraging social proof on their site to raise conversions. And if you ever needed any demonstration of how social proof can indeed be very helpful for growing your company, all you need to do is take a look at how they’re using it. […]

Top 8 Free Tools to Give Your eCommerce Site a Boost

Admit it…when it comes to managing your ecommerce business, any help is appreciated. The goal, after all, is to ensure that you’re running your online store as efficiently as possible so you can grow your business.   Fortunately, there are a lot of great tools at your disposal. But given the volume of resources you […]

5 Ways You Can Improve Your Pricing Page To Raise Sales

Anyone who runs an ecommerce site should take note of their pricing page. The pricing page is not only the last page a prospect will see before they actually convert as a customer, it will also contain information that will make or break the sale. It is, therefore, one of the most critical pages on […]

4 Ways to Increase Conversions You Probably Haven’t Tried

We’ve talked about the benchmarks of conversion practices; even the top tips that will help your raise your numbers. But if you still find yourself struggling to increase your conversions, it might be time to try something new–the road less travelled, if you will. In this post, we’ll be talking about some of the lesser […]

5 of the Most Common Marketing Mistakes and What You Can Do About Them

Contrary to popular belief, marketing doesn’t have to cost a lot of money…nor does it have to be difficult. The key is to approach it with a little creativity. Shifting your mindset from traditional approaches gives you the opportunity to drum up serious interest in your brand or service, which in turn can drive more […]