3 Simple Ways You Can Personalize Your Ecommerce Strategy

Given the tools and resources available to marketers today, customers will expect ecommerce sites to deliver impeccable customer service, quality products, and a personalized shopping experience. Unfortunately, 72% of marketers admit that while they understand the relevance of providing a personalized experience to customers, they also don’t know how they can do this effectively. That’s […]

3 Ways You Can Write Better Content to Raise Conversion Rates

Raising conversion rates has always been at the top of ecommerce businesses priorities. Yet despite the focus placed on this, satisfaction over conversion statistics delivered for organizations have consistently been decreasing. In a study conducted by Econsultancy, only 22 percent of business are completely satisfied with their conversion numbers. So how does a business go […]

4 Easiest Ways to Improve Ecommerce Conversions Immediately

Among all retail industries, ecommerce is proving to be one of the fastest growing segments. According to a 2016 report, US e-commerce sales reached $396 billion in 2016, and are predicted to grow to a massive 684 billion by 2020. These statistics demonstrate the immense potential that e-commerce presents. But opening an ecommerce store is […]

5 Step Guide to Managing Negative Customer Feedback for your Ecommerce Business

Do not underestimate what customer feedback can do for your ecommerce site. When it’s good, it can be a very effective way to get users to engage with your site, trust what you have to say and have confidence in your product. But once in awhile, for different reasons, feedback won’t always be positive for […]

Changes to Google Mobile Search Policy: Understanding its Implication

Given user’s search habits and the rise of mobile use, Google has announced a recent change that will have an impact on your mobile search rankings, particularly if you are using interstitials on mobile pages that make content less accessible for mobile users.  This change is intended to make sure that content is easier to […]

5 Reasons Why Your eCommerce Landing Page Isn’t Helping Your Conversions

What does it take for your landing page to deliver the conversions that you need? A good offer that will pique your audience’s interest. A landing page that is aligned with that offer. And Marketing efforts that take your users through your conversion funnel. But you’ve already done all that—and still your leads don’t seem […]

3 Tips to Build a More Loyal Customer Base

Whether online or offline, any business will want to ensure that they have a loyal customer base. A great product or service, while important, isn’t enough—customer service and experience plays a big part in making sure they keep coming back. Customers need to be nurtured—especially when you’re running your business online. You need to invest […]

4 Ways Your Mobile Landing Pages Can Help Convert Users

We’ve talked a lot about landing pages, but we have yet to focus on mobile landing pages. Take a look around—you’ll notice that a lot of people are doing their surfing on their mobile phones these days. According to a recent study, “mobile devices now account for over 60% of all digital media consumption” And […]

3 Ways To Create Urgency On Your eCommerce Site  

If you own an ecommerce site, your ultimate goal is to sell. But you don’t want your customers to dilly-dally in between one site to another, browsing through products or services, getting distracted, and eventually bouncing off before they’ve followed through on a purchase. You want to offer the right products, with the best deals, […]

5 Ways You Can Bounce Proof Your eCommerce Site

On the average, users will stay on a website for about 15 seconds…or less…before they lose interest or encounter something on your page that will prompt them bounce off. This means all that effort you put into attracting potential customers to your website has been for nothing, since none of them even stayed long enough […]