The great thing about doing business in the internet era? Access to information—information about conversions, content, email, SEO, blogging, social media marketing and other topics that are critical to the success of your ecommerce business.
Here are some of the best, must-read marketing blogs that you should be paying attention to:
For a consolidated look at the latest in digital marketing and ecommerce, you can visit Econsultancy Digital Marketing. The site is curated and maintained by a team of multi-award winning team of analysts and experts, so you can be sure that the insight you get from the site is reliable and credible.
2. Heidi Cohen
This particular blog offers useful and actionable marketing related insights anchored on the variety of technological platforms available to us today. Cohen’s writing is punctuated with a creative twist that simplifies the complex concepts of today’s marketing methods into easy to understand copy, ideal for beginners.
This is one of the leading ecommerce blogs today. Get Elastic is a collection of ecommerce best practices that highlights the best practises to manage digital relationships across various platforms. Check out this blog for search, social, and mobile marketing concepts.
Jon Morrow, best known for being behind the site Copyblogger is provides insight into how your own site can grow a loyal following. His site offers information on how to grow your email list, and build your reputation as an authority in your chosen niche or industry.
Another popular online collection of how to’s and tips on how you can build your own business by turning traffic into subscribers, enticing people to purchase your offer, and creating more shareable content.
For your daily dose of content tips and trends, visit The Content Strategist. The site features the best practices of various media companies and marketers which you can use and apply for your own business.
As one of the most popular conversion blogs available today, ConversionXL helps guide you towards how you can raise conversions. They do this based on different elements that affect the entire ecommerce marketing platform. You can read a wealth of advice, case studies and learn about other actionable ways to apply your new found knowledge in your own business.
Retail Email’s blog is a handy reference for the latest in email marketing. The blog is a great resource for creative ways and strategic tactics that you can leverage on email marketing to improve your ecommerce bottomline.
For the latest SEO news, check out SEO.com. Keep in mind that SEO rules are always changing and evolving and this blog will help you keep track and ensure that your strategies are relevant and up to date.
For the most comprehensive collection social media tips and best practices, tips, tricks and even training focusing on small businesses, this is the site you should turn to.
There are more of course, and if you happen to know of other blogs that would provide more insight and tips into how you can better evolve your ecommerce business and grow it, feel free to leave a comment below.
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