When it comes to ecommerce marketing–driving traffic towards your website is not enough. You have get that traffic to actually convert. And signing up for your newsletter, getting visitors to download a free trial, and actually getting people to complete a purchase takes a lot more work.
To actually make a major difference in your conversion rate, it might be time to give some of these top CRO tips a try.
1. Add numbers to your headline
It sounds so simple, but you’d be surprised at how effective this tip is. Numbers added to your headline are more likely to capture the attention of your visitors. Headlines that features numbers give the impression that they are easy to read. A low number can demonstrate that your articles are quick and concise, while a high number implies that it’s well researched and comprehensive.
Top tip: Use numerals rather than spelling out the actual number as they stand out better and easier to read.
2. Testing is crucial
A/B testing is essential to finding the optimum way to communicate an offer or a lead magnet. Better conversions could boil down to elements like how your copy was written, how your forms are laid out, your choice of colors, your call-to-action button—whatever the reason, you won’t really know what converts better unless you test.
Top tip: Keep in mind that, what worked for one brand, may not work for you, and that’s precisely the reason why you’re conducting tests. Don’t assume anything when you start testing and keep an open mind in terms of changes that you may have to implement.
3. Communicate urgency
Creating that sense of urgency could prove to be a big push. Communicating the exclusive nature of your offer, or providing a visual cue that highlights a product’s limited nature via elements like a countdown timer, or adding a clear deadline to a particular promotion can encourage visitors to convert faster.
Top tip: Make sure that the urgency that you’re trying to build is relevant and real.
4. Build your credibility
When doing business online, it’s critical that you highlight the reasons why customers should entrust you with their personal information or account details. Demonstrating the reasons that show you’re a trustworthy business requires displaying social proof, adding trust badges, highlighting top-selling products, or making reviews available on your site or landing page. All these lend themselves to demonstrating that your site is secure and that you can actually deliver on your offer.
Top tip: Eliminate anxiety by providing a 100% satisfaction, money-back guarantee or for service-oriented industries, ensuring exceptional customer support. This helps lower the risk that visitors feel when availing your product or service.
5. Don’t neglect your call to action (CTA)
Your call to action is critical to your conversions. Aside from ensuring that it’s clear, direct, and concise, you have to make sure that it’s eye-catching and effective. Consider the color that you use and remember that it should stand out. This means using contrasting colors that seamlessly blends with your overall branding theme. Where you position your CTA is just as important, even the shape of your CTA button should be considered, and the copy you use could be a game changer.
Top tip: Designing and writing the most effective CTA is just one part of the entire process—testing which version works best is the next step.
6. Make it easy to get in touch
Offering key communication options—a phone number prominently displayed, making a live chat option available, or providing an email address, helps minimize the anxiety of making online transactions.
Top tip: Do not ignore your customer’s concerns. If they reach out via these channels for whatever reason, make sure that you reply and address their needs.
Optimizing your conversion rate is critical to the success of your ecommerce business, so give these top CRO tips a try and make sure that you’re not letting all the traffic go to waste.
If you need help turning traffic into conversions, get in touch with us today.
If you know of more CRO tips and would like to share them, go ahead and leave us a message in the comment section below—we’d love to hear all about them.