Quick Heal Recovers 15.21% of Abandoned Carts and Raises Conversion by 9.51%

Executive Summary

Quick Heal Technologies Pvt. Ltd. is a leading IT security solutions company who, despite their leadership in the industry, noticed that a lot of their visitors didn’t complete the purchase funnel. While their website received a fairly large number of visitors, the need to reach out to these potential leads so that Quick Heal could help them shift their purchase decision became evident.

With this objective in mind, Quick Heal sought the help of ConversionMonk. Their partnership entailed supplementing their current strategies with features that could clearly communicate to leads at critical portions of their site.

This resulted in:

8.14%

An 8.14% rise in their email subscription rate.

9.51%

A 9.51% increase in conversion rates.

15.61%

Recovering 15.61% of abandoned carts, 25% of which resulted in actual sales.


About Quick Heal

Quick Heal Technologies Ltd. is one of the leading IT security solutions company. Each Quick Heal product is designed to simplify IT security management across the length and depth of devices and on multiple platforms. The company’s products are customized to suit consumers, small businesses, Government establishments and corporate houses.

Challenges

Low email subscription rate.

The Quick Heal website regularly received a significant volume of visitors. Unfortunately, few actually went through the whole conversion funnel and completed it with a purchase. The ability to reach out to these lost leads was a clear way to address it, but to be able to do that, they needed to grow their subscription base.

Losing potential leads resulting in low conversion rates.

The inability to communicate key points that that would allow leads to rethink their purchase decision led to low conversion rates for Quick Heal. This of course directly affected the company’s sales.

High cart abandonment rates.

Drawing potential leads to the site wasn’t a problem for Quick Heal; getting them to stay at critical stages in the conversion funnel was. Cart abandonment rate was particularly high, which implied that leads may not necessarily recognize the value of the product.

"…we came across the fact that we were losing a large number of leads from our website. Post the ConversionMonk popup enabled, we were able to offer these leads another reason to stay on our site by devising new marketing strategies."

avatar
Abhishek Sharma

Digital Marketing – Quick Heal

How Conversionmonk Helped

Increase email subscription base

With the help of ConversionMonk, Quick Heal was able to facilitate the collection of their website’s visitors email addresses across various stages of the conversion funnel. This ultimately led to the growth of their subscription base.

Raising conversion rates.

ConversionMonk allowed Quick Heal to modify their current targeting strategies and reach out to specific high-value leads. Prior to this, the company was only able to reach out to their leads via traditional website elements such as banner images, footnotes and similar tactics.

Focusing on the implementation of strategic popups appearing during critical parts of Quick Heals conversion funnel led to improved conversion rates. This method allowed Quick Heal to reach out to customers at key stages of the purchasing process—providing important information regarding the product or generally giving visitors more reasons to stay on the site.

Recover abandoned carts.

ConversionMonk was able to provide an appropriate cart recovery strategy. At that point where the customer is faced with the decision of leaving the site or completing a purchase, strategic popups gave Quick Heal the chance to communicate to the audience the relevance and importance of completing the purchase process.

Results

ConversionMonk’s popup mechanism allowed Quick Heal to grow their email subscribers by 8.14%. It also allowed Quick Heal to learn more about their audience and modify targeting strategies so that they could understand them better and create more relevant communications. Because of these efforts, conversion rates went up by 9.51%. Another key result of this tactical approach was a 15.61% recovery rate of abandoned carts—25% of which led to actual sales.
All in all, this led to Quick Heal seeing sales growth and gain better insight into their customers.

"We would recommend ConversionMonk to others as it offers the easiest and most hassle free way to capture outgoing bounced traffic. We observed a significant amount of lead captures, thanks to ConversionMonk, and this had a tremendously positive impact on our sales figures as well."

avatar
Abhishek Sharma

Digital Marketing – Quick Heal

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